# Deliverability & Domain Setup

> **Source**: [SendX](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ)
>
> <p>Set up your sending domain with DNS records, whitelist your domain for better inbox placement, monitor deliverability reports, and warm up new campaigns and inboxes to build sender reputation.</p>

## Browse Collection

1. [Inbox Warmup Addon](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/VFkBHhfWEOkfFSVfLIBD2A.md) (Video)
2. [Analyzing Email Engagement with AI Deliverability Advisor addon ](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/tvmsJZhUmJo01ViRiGL4dQ.md) (Video)
3. [Advanced Deliverability Analytics](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg.md) (Video)
4. [Navigating Dashboard Settings and Analyzing Deliverability Reports](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/acl6Oa7C3oBwh1ee8Uu4AQ.md) (Video)
5. [Campaign Warmup Addon](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/YGOX7m0crykiw16bqzOCpQ.md) (Video)
6. [How to add DNS records in NameCheap step by step guide](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/NA4fKXku4ODEz3GQaZMllQ.md) (Video)
7. [How to add DNS records in GoDaddy step by step guide](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/GZAZUM4yk64AWTspN3sXEA.md) (Video)
8. [How to add DNS records in AWS Route 53 step by step guide](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/vm6qKZ814C75I5XgjWPz1A.md) (Video)
9. [How to add DNS records in Cloudflare step by step guide](https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/odyqFWMPOUE3uN8KD9QRyA.md) (Video)

---

# VIDEO: Advanced Deliverability Analytics

## METADATA

- id: UZZxZEmD4ftAaVdh8IIbwg
- type: video
- source: SendX
- content_url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg

- collection_url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ

## TRANSCRIPT

- time: 00:00
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=0
  text: Want a clearer view of how your emails are performing.

- time: 00:05
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=5
  text: Advanced Deliverability

- time: 00:06
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=6
  text: Analytics gives you detailed insights into your email sending

- time: 00:10
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=10
  text: and deliverability performance.

- time: 00:13
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=13
  text: In this video,

- time: 00:14
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=14
  text: we'll walk you through the simple steps to use

- time: 00:17
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=17
  text: and understand the Advanced Deliverability Analytics add-on

- time: 00:20
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=20
  text: and start exploring your deliverability data

- time: 00:23
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=23
  text: with ease.

- time: 00:25
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=25
  text: Let's dive in.

- time: 00:31
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=31
  text: Click on the profile icon in the navigation bar.

- time: 00:34
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=34
  text: Select "Settings" from the dropdown menu.

- time: 00:39
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=39
  text: Select "Addons" from the menu.

- time: 00:45
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=45
  text: In the list of add-ons,

- time: 00:46
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=46
  text: select "Advanced Deliverability"

- time: 00:48
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=48
  text: Analytics.

- time: 00:53
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=53
  text: In the Advanced Deliverability Analytics section,

- time: 00:56
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=56
  text: click on the "Analytics" tab.

- time: 01:00
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=60
  text: Click on the moon icon in the navigation bar to shift to the light theme.

- time: 01:05
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=65
  text: Explore the different analytics views.

- time: 01:07
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=67
  text: Let us review the key metrics displayed.

- time: 01:12
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=72
  text: API metrics

- time: 01:14
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=74
  text: shows how many emails were processed through the API and how many were dropped.

- time: 01:19
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=79
  text: Deliverability metrics,

- time: 01:21
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=81
  text: track sending performance,

- time: 01:23
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=83
  text: including sent emails,

- time: 01:24
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=84
  text: SMTP drops,

- time: 01:26
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=86
  text: delivery rates,

- time: 01:27
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=87
  text: and hard and soft bounce rates.

- time: 01:29
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=89
  text: Engagement metrics

- time: 01:31
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=91
  text: measures recipient interaction

- time: 01:33
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=93
  text: through open counts and click percentages.

- time: 01:37
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=97
  text: Advanced email analytics that go beyond default statistics.

- time: 01:41
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=101
  text: These include provider-level data,

- time: 01:43
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=103
  text: which highlights where deliverability may be breaking down,

- time: 01:46
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=106
  text: as well as soft and hard bounce analytics

- time: 01:49
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=109
  text: that help us better understand list quality

- time: 01:51
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=111
  text: and improve future imports.

- time: 01:53
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=113
  text: The interactive charts allow you to visualize trends over time

- time: 01:56
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=116
  text: and identify any issues or improvements in your deliverability.

- time: 02:01
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=121
  text: Processed emails that were accepted by the system

- time: 02:04
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=124
  text: and prepared for sending.

- time: 02:08
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=128
  text: Dropped,

- time: 02:09
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=129
  text: emails that were not sent due to issues like suppression,

- time: 02:11
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=131
  text: invalid addresses,

- time: 02:13
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=133
  text: or policy rules.

- time: 02:15
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=135
  text: Sent

- time: 02:16
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=136
  text: emails that were successfully handed off to the recipient's mail server.

- time: 02:20
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=140
  text: Delivered,

- time: 02:21
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=141
  text: emails that were successfully delivered to the recipient's mailbox provider.

- time: 02:25
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=145
  text: Hard bounced,

- time: 02:27
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=147
  text: emails that failed permanently

- time: 02:28
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=148
  text: due to invalid or non-existent addresses.

- time: 02:32
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=152
  text: Soft bounced,

- time: 02:33
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=153
  text: emails that failed temporarily

- time: 02:35
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=155
  text: due to issues like full inboxes or server unavailability.

- time: 02:42
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=162
  text: In the chart options,

- time: 02:43
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=163
  text: click the icon resembling a list to download the reports.

- time: 02:47
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=167
  text: You can download them via SVG,

- time: 02:49
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=169
  text: PNG,

- time: 02:50
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=170
  text: or CSV files.

- time: 02:56
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=176
  text: Advanced deliverability,

- time: 02:57
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=177
  text: analytics gives you real-time insights into your email performance,

- time: 03:01
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=181
  text: including API activity,

- time: 03:03
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=183
  text: delivery rates,

- time: 03:04
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=184
  text: bounces,

- time: 03:05
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=185
  text: and engagement.

- time: 03:07
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=187
  text: You can view overall stats or drill down by provider,

- time: 03:11
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=191
  text: group,

- time: 03:11
  url: https://video.sendx.io/mNtiLBb5KV8k5dSda6UIXQ/UZZxZEmD4ftAaVdh8IIbwg?start_time=191
  text: or domain to spot trends and optimize your sending.

## SUMMARY

# Advanced Deliverability Analytics: A Step-by-Step Guide

Want a clearer view of how your emails are performing? Advanced Deliverability Analytics provides detailed insights into your email sending and deliverability performance. In this guide, we'll walk you through the simple steps to use and understand the Advanced Deliverability Analytics add-on and start exploring your deliverability data with ease.

## Getting Started

1. Click on the profile icon in the navigation bar.
2. Select **Settings** from the drop-down menu.
3. Select **Add-ons** from the menu.
4. In the list of add-ons, select **Advanced Deliverability Analytics**.
5. In the Advanced Deliverability Analytics section, click on the **Analytics** tab.
6. Click on the moon icon in the navigation bar to shift to the light theme.

## Exploring Analytics Views

Explore the different analytics views to gain insights into your email performance. Let's review the key metrics displayed:

- **API Metrics:** Shows how many emails were processed through the API and how many were dropped.
- **Deliverability Metrics:** Tracks sending performance, including sent emails, SMTP drops, delivery rates, and hard and soft bounce rates.
- **Engagement Metrics:** Measures recipient interaction through open counts and click percentages.

## Advanced Email Analytics

Advanced email analytics go beyond default statistics. These include:

- **Provider-Level Data:** Highlights where deliverability may be breaking down.
- **Soft and Hard Bounce Analytics:** Helps better understand list quality and improve future imports.

The interactive charts allow you to visualize trends over time and identify any issues or improvements in your deliverability.

## Email Status Definitions

- **Processed Emails:** Emails accepted by the system and prepared for sending.
- **Dropped Emails:** Emails not sent due to issues like suppression, invalid addresses, or policy rules.
- **Sent Emails:** Emails successfully handed off to the recipient's mail server.
- **Delivered Emails:** Emails successfully delivered to the recipient's mailbox provider.
- **Hard-Bounced Emails:** Emails that failed permanently due to invalid or non-existent addresses.
- **Soft-Bounced Emails:** Emails that failed temporarily due to issues like full inboxes or server unavailability.

## Downloading Reports

In the chart options, click the icon resembling a list to download the reports. You can download them via SVG, PNG, or CSV files.

## Conclusion

Advanced Deliverability Analytics gives you real-time insights into your email performance, including API activity, delivery rates, bounces, and engagement. You can view overall stats or drill down by provider, group, or domain to spot trends and optimize your sending.