# Campaigns & Email Sending > **Source**: [SendX](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg) > >

Create, schedule, and send email campaigns in SendX. Covers campaign types, audience targeting, A/B testing, scheduling options, and analyzing campaign performance.

## Browse Collection 1. [Creating and Scheduling a Newsletter Campaign in SendX](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/T2BgGmUQmqefZvnXwkOnag.md) (Video) 2. [Creating and Scheduling A/B Test Campaigns on SendX](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ.md) (Video) 3. [How to Duplicate or Resend Email Campaigns to Unopened Recipients](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/MFmsN7ondnjZlV1VGgsRbQ.md) (Video) 4. [Guide to Accessing and Analyzing Email Campaign Reports and Analytics](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw.md) (Video) 5. [How to Send Test Emails While Editing Your Campaign](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/XLBkg1aGdDB0RZN4ieSQqQ.md) (Video) 6. [Configuring Default Sender and Editor Settings for Campaigns](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/syaIgaWXtYdHtbD93RhDqA.md) (Video) 7. [Fixing "No Custom Footer" Warning in Email Campaigns](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/447V4V2SnI1RMlFUnzSHsg.md) (Video) 8. [Fixing Invalid Unsubscribe Link Warning in Emails](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/4FEVbTYlf62W7vYwnmajSQ.md) (Video) 9. [Creating and Scheduling an RSS Email Campaign with Content Customization](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/urQrfr4scVyuM2PshYbrYw.md) (Video) 10. [How to Send Only the Latest Post in an RSS Campaign](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/nx4kHBOonIjN9kgI0m2SrQ.md) (Video) 11. [Enabling and Configuring Spread Sending for Newsletter Campaigns](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/4qxW4LFou30bDTSb9x2b4Q.md) (Video) 12. [How to send a test email with personalization details?](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/LrUaxuakz8T218JZ0WOh0A.md) (Video) 13. [How to Add Basic Personalization to Emails ](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/Ws8VTnvgPqW1nf8TBYnZzA.md) (Video) 14. [Adding UTM parameters in campaign](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/NZ3TQHI4YM4zczbmh3W8QA.md) (Video) 15. [Creating and Personalizing a Leap Year Email Campaign with Test Sends and Performance Review](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/YKdXGgDVYwCd7gaxPqfxyw.md) (Video) --- # VIDEO: Creating and Scheduling A/B Test Campaigns on SendX ## METADATA - id: m8AKVk8mGSqaJRjZ0YvQkQ - type: video - source: SendX - content_url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ - collection_url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg ## TRANSCRIPT - time: 00:00 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=0 text: In this video, let's see how to create and schedule an A-B test campaign on Cendex. - time: 00:05 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=5 text: In this tutorial, we'll see how to create and schedule A-B test campaign on Cendex. - time: 00:10 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=10 text: From your Cendex screen, go to campaigns and A-B split test. - time: 00:17 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=17 text: In AB split test, you can create a new AB split test from over here. - time: 00:24 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=24 text: AB split test campaigns are basically used to test out your campaigns with two or more than that. Subject plus preview - time: 00:30 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=30 text: text combinations - time: 00:31 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=31 text: on a set of percentage of contacts from your contact list, and whichever variation performs better. - time: 00:40 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=40 text: You send out the whole campaign to your entire contact list. So let's see how to design and set this up. - time: 01:01 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=61 text: Let's add three subject lines. You can add as many subject line and preview text combination variations as you want. - time: 01:08 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=68 text: For this example, let's start three. - time: 01:25 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=85 text: Okay. Let's say I want a subject line, but I'm not sure so we can use Sendex AI subject line assistant. - time: 01:31 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=91 text: You enter whatever you are thinking of as your subject line and then generate. - time: 01:41 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=101 text: Then you can use any of the one that you like from here. - time: 01:50 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=110 text: Okay. - time: 02:04 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=124 text: So these are the three subject lines. Let's test this out. - time: 02:08 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=128 text: To set the campaign, the next step is to choose the type of editor. You want to create this a b test newsletter - time: 02:14 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=134 text: content on. - time: 02:16 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=136 text: Let's go with DragonRop editor. - time: 02:23 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=143 text: So we have one thousand plus templates that you can choose from these various categories. - time: 02:30 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=150 text: Let's - time: 02:39 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=159 text: go with the New Year theme. - time: 02:48 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=168 text: So after selecting the template, Kine Wojtus seen the offering to donatehes Waayatin. - time: 02:53 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=173 text: You can make your changes through our DragonRop editor. - time: 02:57 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=177 text: These are all the content options that you can just drag and drop from here. - time: 03:01 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=181 text: Onto your editor, it can be a title paragraph, - time: 03:04 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=184 text: button spaces. - time: 03:06 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=186 text: You can even insert images and videos also over here. - time: 03:09 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=189 text: And to have custom rows to divide your space into columns and with multiple organization structures. - time: 03:18 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=198 text: You can use these rows and you can set up the overall settings for any component that you add over here. - time: 03:26 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=206 text: After this, you can see the preview of your AB test campaign. - time: 03:31 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=211 text: Also, how it looks in light mode and dark mode on how it looks on tablet or desktop - time: 03:36 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=216 text: or mobile. - time: 03:37 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=217 text: After that, when you are satisfied with everything, - time: 03:40 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=220 text: you can hit continue. - time: 03:46 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=226 text: Here, you need to choose the recipients that you want to send your A-B test campaign to. - time: 03:51 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=231 text: So let's say I select LB feature test segment, and I don't want to exclude any contacts. - time: 04:00 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=240 text: You can choose any list tags or segments from this list to exclude them. - time: 04:04 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=244 text: Now the percentage of contacts to test a b test variation - time: 04:08 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=248 text: on - time: 04:10 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=250 text: let's say you select twenty. So if there were one hundred contacts in this segment, then on twenty percent, that is - time: 04:16 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=256 text: twenty contacts. The AB test variation will be tested. - time: 04:20 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=260 text: And after that, a winner will be chosen on those twenty percent contacts, whichever subject line has more number of - time: 04:26 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=266 text: contacts engagement with them. - time: 04:31 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=271 text: And for that, for that subject line, after one day after, like, two days of time, rest of the - time: 04:37 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=277 text: contacts will go to that subject line. - time: 04:46 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=286 text: So eighty percent of the contacts will also go to the subject line, which has the winner from this twenty percent contacts. - time: 04:53 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=293 text: Next, after this is set up, you can review and confirm your changes. If there were any issues in your content, they - time: 04:59 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=299 text: will be listed on the top. - time: 05:04 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=304 text: Make sure you fix them before going to schedule. - time: 05:11 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=311 text: In schedule, you can send right away or you can send later. - time: 05:15 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=315 text: In send later, you can select your required time zone, date, and time and time. - time: 05:20 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=320 text: And if you want tracking configuration also, you can enable this. But this on all your links in your content, you can - time: 05:27 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=327 text: parameters will be added. - time: 05:31 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=331 text: So you can track it in your Google Analytics. - time: 05:34 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=334 text: Alright, let's see what percent is on 20th. - time: 05:38 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=338 text: Now hit send. You have to confirm whether everything's alright and you hit submit. - time: 05:48 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=348 text: And your A-B test campaign is scheduled. It will go out on 20th Feb, and it will test on the three variations that - time: 05:54 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=354 text: you gave, and whichever gets to be a winner. - time: 06:01 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=361 text: The whole campaign, the campaign will go to all the contacts after two days. - time: 06:12 url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ?start_time=372 text: That's it for this tutorial. ## SUMMARY # How to Create and Schedule an A-B Test Campaign on Sendex In this tutorial, we will guide you through the process of creating and scheduling an A-B test campaign using Sendex. A-B test campaigns are useful for testing different subject lines and preview text combinations on a subset of your contact list to determine which variation performs best. The winning variation is then sent to the entire contact list. ## Steps to Create an A-B Test Campaign 1. **Access A-B Split Test:** From your Sendex screen, navigate to _Campaigns_ and select _A-B Split Test_. Here, you can create a new A-B split test. 2. **Design Subject Lines:** Add multiple subject lines and preview text combinations. For this example, we will use three subject lines. If you need assistance, use the Sendex AI subject line assistant to generate ideas. 3. **Select Editor:** Choose the type of editor for creating your A-B test newsletter content. We recommend using the _Drag and Drop Editor_. Select from over 1000 templates, such as a New Year theme, and customize it using drag-and-drop content options like titles, paragraphs, buttons, images, and videos. 4. **Preview Campaign:** Preview your A-B test campaign in different modes (light, dark) and on various devices (tablet, desktop, mobile). Once satisfied, proceed to the next step. 5. **Select Recipients:** Choose the recipients for your A-B test campaign. For example, select the _LB feature test segment_. Specify the percentage of contacts to test the A-B variations on, such as 20%. 6. **Determine Winning Variation:** After testing on the selected percentage, the subject line with the highest engagement will be chosen. The remaining contacts will receive the campaign with the winning subject line after two days. 7. **Review and Confirm:** Review your campaign for any issues. Fix any listed problems before proceeding to scheduling. 8. **Schedule Campaign:** Choose to send the campaign immediately or schedule it for later. If scheduling, select the desired time zone, date, and time. Enable tracking configuration to add parameters to your links for Google Analytics tracking. 9. **Finalize and Send:** Confirm all details and hit submit. Your A-B test campaign is now scheduled and will be sent on the specified date, testing the variations and sending the winning version to all contacts after two days. That's it for this tutorial. Thank you for following along!