# Campaigns & Email Sending

> **Source**: [SendX](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg)
>
> <p>Create, schedule, and send email campaigns in SendX. Covers campaign types, audience targeting, A/B testing, scheduling options, and analyzing campaign performance.</p>

## Browse Collection

1. [Creating and Scheduling a Newsletter Campaign in SendX](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/T2BgGmUQmqefZvnXwkOnag.md) (Video)
2. [Creating and Scheduling A/B Test Campaigns on SendX](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/m8AKVk8mGSqaJRjZ0YvQkQ.md) (Video)
3. [How to Duplicate or Resend Email Campaigns to Unopened Recipients](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/MFmsN7ondnjZlV1VGgsRbQ.md) (Video)
4. [Guide to Accessing and Analyzing Email Campaign Reports and Analytics](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw.md) (Video)
5. [How to Send Test Emails While Editing Your Campaign](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/XLBkg1aGdDB0RZN4ieSQqQ.md) (Video)
6. [Configuring Default Sender and Editor Settings for Campaigns](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/syaIgaWXtYdHtbD93RhDqA.md) (Video)
7. [Fixing "No Custom Footer" Warning in Email Campaigns](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/447V4V2SnI1RMlFUnzSHsg.md) (Video)
8. [Fixing Invalid Unsubscribe Link Warning in Emails](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/4FEVbTYlf62W7vYwnmajSQ.md) (Video)
9. [Creating and Scheduling an RSS Email Campaign with Content Customization](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/urQrfr4scVyuM2PshYbrYw.md) (Video)
10. [How to Send Only the Latest Post in an RSS Campaign](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/nx4kHBOonIjN9kgI0m2SrQ.md) (Video)
11. [Enabling and Configuring Spread Sending for Newsletter Campaigns](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/4qxW4LFou30bDTSb9x2b4Q.md) (Video)
12. [How to send a test email with personalization details?](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/LrUaxuakz8T218JZ0WOh0A.md) (Video)
13. [How to Add Basic Personalization to Emails ](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/Ws8VTnvgPqW1nf8TBYnZzA.md) (Video)
14. [Adding UTM parameters in campaign](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/NZ3TQHI4YM4zczbmh3W8QA.md) (Video)
15. [Creating and Personalizing a Leap Year Email Campaign with Test Sends and Performance Review](https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/YKdXGgDVYwCd7gaxPqfxyw.md) (Video)

---

# VIDEO: Guide to Accessing and Analyzing Email Campaign Reports and Analytics

## METADATA

- id: 0VooyOsQCD2nihQV5b90Bw
- type: video
- source: SendX
- content_url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw

- collection_url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg

## TRANSCRIPT

- time: 00:00
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=0
  text: In this video,

- time: 00:00
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=0
  text: let's see how to access and understand

- time: 00:02
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=2
  text: your campaign analytics and reporting.

- time: 00:05
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=5
  text: Hi,

- time: 00:05
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=5
  text: in this tutorial,

- time: 00:06
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=6
  text: let's see how you can access and understand your campaigns,

- time: 00:09
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=9
  text: reporting and analytics.

- time: 00:12
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=12
  text: Whenever you send out any of these type of campaigns,

- time: 00:14
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=14
  text: once it goes out.

- time: 00:18
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=18
  text: You can head over from your newsletters table screen to the hamburger option.

- time: 00:22
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=22
  text: Then you have info here.

- time: 00:27
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=27
  text: Click on info

- time: 00:28
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=28
  text: and you will be heading over to here.

- time: 00:33
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=33
  text: You can see an overview of how your email's content looks like.

- time: 00:37
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=37
  text: The status of it,

- time: 00:38
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=38
  text: the subject and sender that you have selected,

- time: 00:40
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=40
  text: the content.

- time: 00:42
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=42
  text: You can also send out a test email to see how this campaign's content

- time: 00:46
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=46
  text: looks in your inbox

- time: 00:47
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=47
  text: and who you have sent it to.

- time: 00:50
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=50
  text: All this information

- time: 00:51
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=51
  text: apart from this.

- time: 00:53
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=53
  text: When it starts going out,

- time: 00:54
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=54
  text: you can see stats of your campaign.

- time: 00:57
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=57
  text: How many did it send out to?

- time: 00:59
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=59
  text: How many opened,

- time: 00:59
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=59
  text: clicked,

- time: 01:00
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=60
  text: unique opens,

- time: 01:01
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=61
  text: and unique clicks.

- time: 01:04
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=64
  text: What are the percentages of it compared to your send

- time: 01:07
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=67
  text: and how are people engaging with your campaign over time in this graph?

- time: 01:11
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=71
  text: And you can select a playtime graph over

- time: 01:12
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=72
  text: here to see how the interaction has happened.

- time: 01:19
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=79
  text: Next up we have geo stats and device stats,

- time: 01:21
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=81
  text: in which country,

- time: 01:23
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=83
  text: how many people have access to your campaign,

- time: 01:25
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=85
  text: and then device stats like which type of devices are your users

- time: 01:29
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=89
  text: opening your campaign in.

- time: 01:34
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=94
  text: Then we have engagement analytics.

- time: 01:36
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=96
  text: This comes from our add-on.

- time: 01:37
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=97
  text: How many people have skimmed through email,

- time: 01:39
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=99
  text: which means people have opened your email for 2 to 8 seconds.

- time: 01:46
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=106
  text: Then how many have glanced,

- time: 01:48
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=108
  text: just opened for less than 2 seconds,

- time: 01:50
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=110
  text: and how many have clearly read your email,

- time: 01:52
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=112
  text: which we count who have opened your email

- time: 01:54
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=114
  text: for more than 8 seconds.

- time: 01:58
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=118
  text: Apart from this,

- time: 01:59
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=119
  text: you have your heat map

- time: 02:00
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=120
  text: where you can see clearly how many users have clicked or clicked in this region,

- time: 02:04
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=124
  text: or depending on this heat map,

- time: 02:05
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=125
  text: you can see it in a larger pane.

- time: 02:14
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=134
  text: You also have an option to share your heat map.

- time: 02:17
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=137
  text: You can copy this link to share it with anybody.

- time: 02:21
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=141
  text: Next up we have performance stats.

- time: 02:23
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=143
  text: In performance stats,

- time: 02:24
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=144
  text: you can see which type of device has access to your email.

- time: 02:29
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=149
  text: It's like 3600 users have access through their

- time: 02:32
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=152
  text: computer,

- time: 02:32
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=152
  text: 11% from their mobile.

- time: 02:35
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=155
  text: And then most clicked links.

- time: 02:38
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=158
  text: On all your links,

- time: 02:39
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=159
  text: how many users have clicked on which type of link?

- time: 02:41
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=161
  text: It's stated over here.

- time: 02:46
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=166
  text: Then we have email client stats on which

- time: 02:49
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=169
  text: type of browsers users are accessing your email.

- time: 02:53
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=173
  text: Then at the bottom

- time: 02:54
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=174
  text: you have all the contacts that have opened

- time: 02:56
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=176
  text: like have sent or open clicked your email.

- time: 03:02
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=182
  text: You can access all these contact links.

- time: 03:04
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=184
  text: You also have an export option

- time: 03:06
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=186
  text: to export any specific category of emails from over here.

- time: 03:13
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=193
  text: These contact lists will be sent out to your email.

- time: 03:16
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=196
  text: That's it.

- time: 03:17
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=197
  text: If you have enabled warm-up in your campaign,

- time: 03:20
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=200
  text: then you can also see details.

- time: 03:25
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=205
  text: In warm up details,

- time: 03:26
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=206
  text: you'll be able to see day by day

- time: 03:28
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=208
  text: how the progress of emails sent,

- time: 03:30
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=210
  text: opened,

- time: 03:31
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=211
  text: clicked,

- time: 03:31
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=211
  text: and bounced has been.

- time: 03:36
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=216
  text: Then you can also see day-wise stats.

- time: 03:38
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=218
  text: From here you can also see your detailed plan of

- time: 03:41
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=221
  text: how it is going to perform in the future.

- time: 03:46
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=226
  text: You can also export your plan from here.

- time: 03:52
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=232
  text: You can see it in our table format for easy access.

- time: 04:02
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=242
  text: That's it,

- time: 04:03
  url: https://video.sendx.io/jA4aaQkfeLfqrU5w338Kgg/0VooyOsQCD2nihQV5b90Bw?start_time=243
  text: thank you.

## SUMMARY

# How to Access and Understand Your Campaign Analytics and Reporting

In this tutorial, we will guide you on how to access and understand your campaign's reporting and analytics. Follow these steps to gain insights into your campaign's performance.

## Accessing Campaign Information

1. Once your campaign is sent out, navigate from your newsletters table screen to the hamburger option.
2. Click on "Info" to view an overview of your email's content, including the status, subject, sender, and content.
3. You can send a test email to see how the campaign's content appears in your inbox and verify the recipients.

## Viewing Campaign Statistics

- Check the number of emails sent, opened, and clicked.
- View unique opens and unique clicks, along with their percentages compared to the total sent.
- Analyze engagement over time using the interaction graph.
- Use the playtime graph to see how interactions have occurred.

## Geo and Device Statistics

- Geo Stats: Identify the countries where your campaign has been accessed.
- Device Stats: Determine the types of devices used to open your campaign.

## Engagement Analytics

- Skimmed: Emails opened for 2 to 8 seconds.
- Glanced: Emails opened for less than 2 seconds.
- Read: Emails opened for more than 8 seconds.

## Heat Map

View the heat map to see user clicks and interactions in specific regions. You can share the heat map by copying the link provided.

## Performance Statistics

- Device Access: View the number of users accessing your email via different devices, such as computers and mobiles.
- Most Clicked Links: Analyze which links received the most clicks.
- Email Client Stats: Discover the browsers used to access your email.

## Contact and Export Options

- Access a list of contacts who have opened, sent, or clicked your email.
- Use the export option to download specific categories of emails, which will be sent to your email.

## Warm-Up Details

If warm-up is enabled in your campaign, view day-by-day progress of emails sent, opened, clicked, and bounced. You can also see future performance plans and export them in a table format for easy access.

Thank you for following this guide!